Technical content drives customer demand
67% of marketers report increased demand and lead generation
Technical audiences love research data, product info, and industry news
Technical buyers on LinkedIn frequently view content containing: research data (77%), product or service information (73%), or industry/company news (78%)
Technical content marketing is a proven way to demonstrate competency, expertise, experience, and thought leadership without sacrificing on readability and accessibility.
Technical audiences want more than surface-level analysis and generalized content.